Join Vito, Stephanie, and Andrew as they kick off the 6th Web Agency Summit. They’ll ease into it, catch up on what’s been happening, and walk you through what’s on deck for this year. If you’ve watched these three before, you know the energy. If you haven’t, this is a good way to see what you’re in for. Grab a seat, the summit starts here.

At a time when agencies are facing rapid change across search, AI, pricing, retention, and client expectations, few leaders have a clearer view of where the market is heading than Eugene Levin, President of Semrush.

In this opening keynote, Eugene brings the perspective of someone who helped grow Semrush from a single SEO tool into a global platform used by 10 million people, led it through an IPO on the New York Stock Exchange, and is now guiding the company through its $1.9 billion acquisition by Adobe.

This session will explore what those experiences reveal about the future of digital marketing and what agency leaders should be paying attention to now. With visibility into the behaviour of millions of marketers across billions of keywords, and a front-row seat to one of the most important platform shifts in the industry, Eugene offers a rare combination of operational insight, market intelligence, and long-range perspective.

The conversation will tackle the questions agencies are already asking: whether SEO is truly changing at a fundamental level, what agencies are misunderstanding about AI, how service models may evolve over the next two years, and what the Adobe-Semrush acquisition could mean for the broader agency ecosystem. Attendees will also have the chance to ask Eugene their own questions directly, making this not just a keynote, but a live exchange with one of the few people shaping the future of the industry from the inside.

This is a session for agency owners who want more than trend commentary. It is a chance to hear from a leader who has helped build, scale, and transform one of the most influential companies in digital marketing, and to understand what that level of perspective means for agencies navigating what comes next.

Privacy compliance has become a core part of building and launching websites. And for agencies, getting it wrong doesn’t just affect your client… it can come back to bite you.

In this session, we’ll break down what web agencies and designers actually need to get right when it comes to compliance. No legal jargon, no scare tactics. Just clear, practical guidance on how to handle policies, cookie consent, and the growing list of laws impacting websites.

You’ll walk away knowing where agencies commonly slip up and how to build compliance into your process without slowing down projects or frustrating clients

We’re all feeling it. AI is changing what clients expect and where the revenue is. But demand for agencies has never been higher.

In this session, we’ll cut through the noise and focus on how agencies can turn AI into practical, sellable services that drive real results.

You’ll see where the low-hanging opportunities are right now and what clients are already willing to pay for. Learn how to mitigate risk, move faster, and package AI into recurring revenue without building everything from scratch.

Leave with a clear starting point and a practical path to turning AI into real revenue for your agency.

A few years ago, my agency said yes to every project that came our way, no matter the size, budget, or complexity. At the time, that felt like growth. In reality, it created chaos, uneven income, and a constant sense of stress. Each new client brought a fresh set of expectations, unfamiliar tools, and entirely new problems that had to be solved from the ground up.

At the same time, I was relying heavily on freelancers. That worked well enough until they found better opportunities elsewhere and our projects slipped down their list of priorities. It became clear that the way we were operating was not sustainable.

Two years ago, I made a radical decision. We would stop trying to serve everyone and focus only on nonprofits. That choice forced me to rethink everything, from how we sold our services to how we delivered work and built long-term client relationships. Instead of constantly chasing the next project, we started developing deeper partnerships with a small number of organisations.

Today, we have four developers working with just three core customers, which allows us to deliver stronger results while maintaining stability. At the same time, we began building WordPress plugins to create additional income streams beyond client work.

This talk is about the lessons we learned in moving from a chaotic project pipeline to a focused agency model built on specialisation, stability, and product thinking.

Most web agencies deliver websites as one-off projects. Every quote is different, every client delays content, and delivery timelines stretch longer than planned.

In this session I’ll explain how I turned a traditional WordPress service into a repeatable Website-as-a-Service model designed for a specific niche. By productising the service, structuring onboarding, and using templates and automation, website delivery became faster, more predictable, and significantly less stressful.

I’ll share the practical systems behind this approach, including how to design onboarding processes that eliminate the common bottleneck of waiting for client content, and how narrowing your focus to a clear niche can simplify marketing and improve profitability.

Attendees will leave with practical ideas for productising their own services, improving project delivery, and building processes that allow agencies to scale without increasing complexity.

If you’re tired of every website project feeling completely different, this session will show how a productised approach can change the economics of your agency.

Most agencies think they have visibility into their client websites, but when something goes wrong, the picture is often incomplete, delayed, or simply missing. In this talk, we’ll look at why that happens, and how shallow logs or delayed insights leaves teams guessing instead of knowing.

You’ll see what proper visibility looks like in practice: detailed activity tracking, real-time alerts, secure offsite logs, and a way to bring everything together across all your sites, allowing you to answer client questions with confidence, and run your agency with far more control.

Most agency breakdowns don’t come from disasters. They come from normal life disruptions.

See what happens when agency owners are suddenly unavailable. What keeps running, what breaks, and the small blind spots that become big problems.

Learn where to start and the small changes you can make now to keep your agency running without you involved day to day.

Duda analyzed more than 858,000 SMB websites on its platform to understand which ones AI recommends, why, and, most importantly, what being recommended means for your clients. The results identified five scalable strategies for local businesses to optimize for AI search. Even more impressive? The outcome. 320% more human traffic, 270% more form submissions, and 250% more click-to-call actions.

In this session, we’ll break down the full analysis to demonstrate how you can execute these strategies consistently across dozens, hundreds, or even thousands of client websites. All without the operational overhead agencies typically face, so that you can deliver those same results to your clients at scale.

Most agency talks focus on what to do. This one is about what to become — specifically, ‘culture as an outcome’ of a well-designed system, where culture stops being a value on a poster and becomes a measurable outcome. AI is changing everything about what an agency does — except the one thing that actually determines whether clients stay, referrals happen, and teams thrive. That thing is connection. Most AI talks tell agencies to adopt AI. This one tells them exactly where not to — and backs it with a real operating system, real client wins, and a culture model that produced Never Settle’s highest team satisfaction scores in history.

In this talk, Kenn Kelly, founder and CEO of Never Settle, shares how his agency landed Amazon, Webflow, University of Colorado, and others — not by out-teching the competition, but by building a system where human connection is the strategy, not a soft afterthought. You’ll get a behind-the-scenes look at the Never Settle Operating System: how they standardized AI to deliver at 5x speed and as low as 1/12th the cost, cut internal software expenses by 50%, and still grew headcount by 25% — all while protecting the culture that makes great work possible.

You’ll leave with a clear framework for what to hand to AI, what to protect from it, and how to build the kind of agency where your people and clients don’t just perform — they belong. This isn’t a talk about surviving the AI era. It’s about building an agency that becomes harder to compete with because of it.