Howdy and welcome to the Web Agency Summit!
With 1 out of 4 people in the U.S. living with some kind of disability, agencies must make sure their clients’ websites are accessible.
This is not simply a matter of being ADA and WCAG compliant. It is good business as web accessibility can deliver better results and enhance search engine optimization.
Join us to hear more about how web accessibility can work for your agency and your clients
The web design world is a place of limitless possibilities. As great as that is, as a web design service provider, it can be daunting and clients can expect the world of you.
If you aren’t careful, you can be stretched too thin, providing services to clients that you don’t even want to provide in the first place.
Deployment automation (or CI/CD) is overlooked by many agencies. This is a mistake, that can cost them money and reputation.
While CI/CD is not a silver bullet it can make your products less error-prone. In my presentation, I will explain what is CI/CD, who benefits from it and how to start implementing it.
As an owner of an agency, I have met many other agency owners who really struggled with knowing their numbers.
Coming into this business from a finance and marketing background, I had many tech struggles that the community helped me with and I, in turn, started helping them understand their money/cash flow. I will share the same easy to use method I taught them!
This session will be about the future of WordPress as an enterprise solution, and what this means for agencies, creators and outside companies participating in this space.
If you’re an agency or a creator and you’re looking for where your next audience or your next customer is going to be, I challenge you to think upstream with me towards enterprise clients.
Are you an agency or freelancer responsible for implementing CRM projects for clients, or do you want to start offering CRM implementation as a service?
Traditional CRM implementations can take months to show ROI, and the cost of implementation is high for both you and your client. If a client doesn’t see results fast, you risk damaging the relationship, or even losing their business!
After working with thousands of small businesses and agencies, I’ve identified 5 easy ways to create near-instant results with CRM so you can prove ROI to clients fast!
There are six key principles to keep in mind during the buyer’s journey.
We’ll explore how winning the race to object or embracing silence, among other principles, can put you in the driver’s seat during the sale.
Sales is the driver of business and if it goes away so does everything else. In this talk I’ll walk you through how to systemize your sales process so that you feel more confident while on sales calls and close more leads.
We’ll then discuss how to analyze this data so that you understand what is (and isn’t) working in your sales process. Don’t wing sales, have a process that is unique to you, and improve it over time.
In this entertaining session, Melissa will show you how to build a sales funnel that *whispers* real humans can actually enjoy. Even the words ‘sales funnel’ sound like they were invented by an evil robot. (No one minds an evil robot in a disaster movie, but you don’t want one in your inbox).
She’ll show you her funnel building strategy, explore the moving parts and tell you the story of how she lost £30k in her first business venture (yes, she should have built a funnel!)
After nearly a decade in Managed WordPress, GoDaddy has had quite the ride. In this session, we’ll share the history of our experience – good and bad, what we’ve learned and the investments we’ve made as we look to the future.
We’ll also share where we see the future of Managed WordPress heading and the role GoDaddy is excited to play.
The story of how we grew and evolved the Nerdery from just a few programmers, to a team of over 500 Product Development specialists doing $85M in annual sales in just 14 years.
We’ll go through how the team evolved over time, how we built our go-to-market strategies, what I’d do different, what I’d do again and more!
Today, businesses and web creators share the same goal of getting the job done faster. The reasons are different. While businesses want to boost their online presence and cut costs, web creators are looking for ways to work less and earn more.
In this talk, we will look into how no-code solutions can satisfy both parties without making mistakes. No-code solutions have been on the market for a while and are here to stay. For professional web creators, it is a way to reduce delivery time without compromising on quality. For marketing-oriented agencies, it allows competing in a highly technological market segment.
Your client may not be on an upcoming episode of Shark Tank, but that doesn’t mean you don’t need to prepare for a surge in traffic to their site. Tom Fanelli, the CEO of Convesio will explain a proven process for ensuring success when preparing for a high traffic web event.
From planning to the most critical part, load testing, to handling issues the day of the event, you will get the blueprint to making sure your client’s event is a success.
Gutenberg has tremendously grown since it launched in 2018, but many still remain apprehensive despite it being argued as the future of WordPress.
In this talk, users will see first-hand a brand new perspective on how Gutenberg with Stackable can speed up and improve the overall design process when building client websites. Its speedy performance creates an efficient workflow and allows web agencies to cater to even more clients than ever before.
You are never just building a website – so stop getting paid like you are.
In this session, we will dig into the nuts & bolts of creating a magical client experience that unlocks the ability to successfully increase your prices. We will touch on value-based pricing, simplifying your pre-client journey, designing a more streamlined process, and the mindset around undercharging in the first place.
You will walk away feeling uplifted and encouraged to review your own client experience and pricing. There is no “one-size-fits-all” solution, but rather we will discuss how you can create a higher-level client experience that aligns with YOUR business. If you are tired of feeling overworked and underpaid, you will want to attend this session.
Providing clear, responsive, and friendly support is hard. Providing clear, responsive, friendly support for a free product on a public forum is even harder!
In this talk, we’ll walk through tips, tricks, and workflows to help you provide high-quality support on the WordPress.org forums for plugins, themes, and general WordPress questions.
Learn how to build a website that reflects the client’s brand with Roberta Morris, a Brand and Design leader with 20+ years of experience. A website doesn’t just convey information, it needs to stand out. We’ll break down how a strong brand can be used as a differentiator in a sea of sameness.
💡We have a common structure for building websites that emphasizes function for our users, but as designers we need to bridge function and feeling. How do people feel when they visit a website? We’ll walk through the elements of brand that make websites unique, approachable, and meaningful.
In this session, Amber is going to share why the idea of #WorkingMom is not something that we want to use.
Amber owns a creative design agency for more than a decade herself and she’ll be giving her amazing insights on how to shine as business owner while juggling with kids and family.
Everybody tells you to test, but nobody tells you WHAT to test and HOW to test it — and you feel like you’re just throwing money out there… Try an Engineering Approach to Marketing.
It all starts with one simple “High Impact” Test that lays the foundation for massive, big wins. It gives you a simple method to take the guesswork out of your marketing…
In this talk, Lax describes the importance of using CI/CD.
Whether you run an agency or a solopreneur, automation can save a lot of time. Take advantage of the tools and resources from this talk and build effectively!
Websites have a job to do – whether they’re powering a brand of five employees or an enterprise of ten thousand. Sites need to be fast, secure and scalable. They need to convert visitors into leads and leads into customers.
They need to connect to the wealth of other tools and software your clients are using. In short, a website doesn’t end with the website. Miriam Schwab from Strattic and Greg Karelitz from HubSpot discuss frequent challenges facing agencies and the power of static hosting and cloud-based CRM to set your clients (and you) up for success.
A supermarket invested 35,000 in a webshop created with online accessibility in mind. It resulted in 13 million GBP additional annual revenue.
Adding accessible design and coding to your agency stack pays off, in more than one way. When you have seen my presentation, you will have a set of winning arguments towards your customers as to why your higher rate due to including accessibility is actually profitable to them.
Are you hoping to enjoy more flexibility and freedom that comes with living a location-independent lifestyle, building a profitable online business, making the most of the places you dream to be, and having the opportunity to do what feeds your soul?
Most people dream of having a business that goes where they go, but they don’t know how to make it happen. Here’s the FAST way to build a portable business – Foundations, Automations, Systemized, Travel-Ready.
Lee Drozak will share her most important lessons learned while living on the road and running a successful WordPress-based business. She’ll draw on her 30+ years of working remotely and tiny house/RV living.
With the talent market being under immense pressure, and the demand for technology solutions soaring, service companies have to find innovative ways to compete for the people who will create the solutions for their clients.
This talk will explore why traditional avenues of recruiting are failing and what the next generation of job seekers view as key differentiators in deciding where their next role will be. Culture is king and content is the town crier. The open-source nature of the WordPress community could be the key to unlocking a competitive advantage in the global talent market.
It’s about time that I answered a question that I’ve been asked a lot about How to Get Clients. The methods that I reveal here are FREE and easy to implement. They can also be applied to any industry – and not just Web Design Clients.
I discuss low income models using Fiverr and Upwork to gain reviews, and how to scale up with better proposals, pricing ladders and pricing strategies to reach your dream benchmark.
The audience will learn of nascent platforms and projects heralding the future of online checkout and payments.
What future is that? It is one in which the decentralization of commerce is facilitated through the centralization of payments. Today, the process by which most merchants configure and maintain their checkout & payment system can hardly be called a process, being entirely unscientific, non-empirical, and subject to wile and whimsy. Tomorrow, by contrast, it will be scientific, empirical & rigorous.
Maddy Osman shares battle-tested lessons learned for creating consistent, high-quality content at scale. Developing a proprietary style guide that bridges the gap between what humans want to read and how robots process information is what made it possible to scale The Blogsmith to a team of 25+.
If your team hasn’t yet established baseline style rules, you won’t want to miss this actionable session.
Many ecommerce stores don’t realize it, but the checkout is the single most important element of an online buyer’s journey.
Most ecommerce platforms spend very little time improving and optimizing their native checkout, resulting in merchants accepting lower conversion rates, weaker average order values, and higher checkout abandonment rates than they should.
By having a better understanding of what helps buyers convert, you can close your leaky funnels and increase your profits overnight.
Running an agency solo can come with it’s fair share of difficulties.
In this session, Rosie will share her secrets to growing a one woman agency within a focused niche and how thrive your business through learning, collaborating and pivoting your services and offers to suit your customer base.
Full Site Editing (FSE) is new but still in its infancy.
The next two years will change everything you know about being a WordPress developer/agency – learn to adapt, the consequences are huge. Learn:
1. “No code” analogies from the past that mimic today
2. What are the warning signs for your business
3. Plan for FSE success
As an Agencies Partnerships Manager at Weglot, I’m very happy to invite Bojidar Valchovski from our great Agency Partner: Devrix.
He’ll share with you his knowledge and experience on how they approach and build powerful websites to make their customers successful across the borders.
Hite Creative complete around 300 websites per month, and we are constantly growing.
Scaling it wasn’t easy, so I will be speaking about the impact of combining both Marketing services & Web design + Branding services to create long-lasting impactful strategies that allow you to retain your customers long-term and scale your agency.
Managed hosting has been declared obsolete and no longer relevant many times over the years. And yet, a support phone number when you have an “Oh Crap!!!” moment still seems like a great idea. In this discussion we’ll cover:
– What is managed hosting?
– The various flavors of managed hosting and when those flavors taste best.
– How to know if you’re too big, too small, or just right for managed hosting.
Since the invention of social media platforms, companies have been trying to utilize them to keep in touch with their customers and promote their businesses. Many small agencies struggle to grow their social media following and get leads from these platforms. There are a lot of mistakes companies make which prevent them from growing and utilizing social media as a growth powerhouse.
At Clio, we get thousands of visitors to our website every month from our social media platforms and get half a dozen leads through instant messages. In this session, I will give you some tips on how to use social media to grow your audience, and get new leads and customers.
The advantages of doing a podcast and what it can do for your business. This includes showing potential customers/current customers how you are an expert.
This talk also includes talking about how podcasting shows your personality to customers. Podcasting can also show that you are a subject matter expert.
I’ll be sharing WordPress security statistics from 2021, compare them with 2020, and discuss how the latest trends affect web agencies & hosting companies.
Years of working with digital agencies and web hosting companies have shown us how providing website maintenance plans is one of the best ways of generating recurring revenue and making the customers trust you with their online presence.
I will share my personal experience as Patchstack Founder & CEO on how we’ve built some of the best strategies for our partners and how securing customers’ websites has become one of their main growth drivers for MRR.
I will end the talk with a few tips & resources which every web agency can use to drive more sales to their maintenance/care plans.
As a co-host of the Women in WP podcast, I’ve been fortunate to have made the world a much smaller place by interviewing over 100 women from 20 different countries over the past three years. Especially during the pandemic, getting to share our respective stories of being in lock down has helped us all feel not so alone.
In this talk, I will share with you how much the women of WordPress make a difference to both their local communities and the WordPress project, including interviews with 8 of the 46 women on the all woman WordPress 5.6 Release Squad.
Woven throughout my talk, my angle will always be to ensure that founders are “systems focused” so that they understand more success doesn’t come from just working harder/more hours….and instead from running experiments that can be turned into SOPs and then delegated to their team.
In this session, we’ll review some of the most exciting features of FSE, the existing shortcomings, and the enhancements coming in version 6.0. WordPress is a diverse community that includes everyone from DIY builders to agencies with hundreds of clients.
While FSE may not currently be for everyone, the potential is truly incredible. It’s time to get serious about FSE
Join me for a session on how a collection of unique individuals doing unique things can be exponentially more beneficial for a WordPress Meetup organizing team. I will share insight on how you can create community with people who do not share the same values, and how to find your voice, and give back, amidst friction.
Since 2016, I have experienced how essential teamwork is to the WordPress Open Source Project. It is how Release Squads make WordPress core updates, how the Accessibility Team adds gems to core code that makes a world of difference, and how Meetup communities like mine flourish.
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