Finding your next client starts with understanding who they are and what their behavior looks like. Let’s explore the journey that your future clients embark upon and where your agency can set guide posts along the way; so that when the time comes, they pick YOU to help them with the next phase.

Think you know the WordPress community?

Bud Kraus is running a fun guessing game where listeners hear a mystery voice from a past guest on his show, and have to figure out who it is. Community members, contributors, and familiar faces from the WordPress world are all fair game. It’s a lighthearted, community-driven challenge that puts your “who’s who” knowledge to the test. Plus, there is an opportunity to win a prize.

Tune in, listen up, and see if you can name that voice!

Review the day with your hosts, have some fun, and catch the highlights from each session. Vito, Stephanie, and Andrew break down what stood out, share their take on the conversations, and give you the quick version if you missed anything. It’s the best way to wrap up each day of the summit.

The hosting industry is growing, but for many providers, profitability is getting harder. Why?

The 2026 Web Hosting Trends Report, conducted by CloudLinux and WebPros, surveyed 446 hosting providers worldwide to find out what’s actually happening across the industry.

The picture is an industry that’s growing but margins are squeezed from every direction. The response is a decisive move upmarket with dedicated offerings, investing more heavily in automation, and exploring how AI can reshape operations.

In this session, we’ll unpack the key findings: the biggest challenges providers face, the top growth opportunities, the current realities of AI, and what the data signals for the year ahead. You’ll leave with a data-backed view of where the hosting industry stands, how your priorities compare, and which trends are worth acting on now.

Every agency has a few stories they will never forget. Hosted by special guest Craylor (Christian Makoa), this candid panel brings agency leaders together to share the client challenges, project disasters, and unexpected curveballs that tested their processes, patience, and professionalism. From difficult feedback loops to scope creep gone wild, expect honest stories, hard-earned lessons, and a few moments that will feel all too familiar to anyone who has worked with clients.

“Every agency build design systems, but most probably don’t call them that, and aren’t taking full advantage of what design systems can offer. This talk is a 30-minute crash course in design systems for web agencies who don’t have time for a 3 month one. From building component and pattern libraries, to design tokens, to the importance of documentation, and how it’s all changing in an AI-first world.

We’ll cover:

Why ‘design systems’ are a philosophy you’re already practising (and what you might be missing)
The documentation gap that quietly caps your agency’s growth
How formalising your approach unlocks bigger, more ambitious clients — and reduces work across clients
What AI-driven development means for agencies in the next three years, and why design systems are the thing that makes you useful in that world rather than replaced by it”

“Most agencies don’t fail because they can’t get clients. They fail when they start growing.

Karim has seen it happen over and over. That 8 to 15 person range where everything that used to work just stops. Hiring outpaces training, scope starts slipping, margins get tight, and suddenly you’re managing fires all day instead of leading.

He’s been running Crowd Favorite, widely recognized as the original enterprise WordPress agency, for over 15 years. He’s scaled through every stage and knows exactly where the cracks show up.

In this session, Karim breaks down how to stabilize your margins, tighten your offers so scope creep stops draining you, build repeatable services that create real recurring revenue, and structure your team so you’re not the bottleneck. He’ll also get into where AI actually fits into your workflow right now without overpromising to clients.

If you’re in that in between stage where you’re growing but feeling the cracks, this is the session you need to be at.”

“Many web agencies dream of building their own product, but far too often they end up only repackaging client work as “”innovation”” wondering why it doesn’t scale. In this talk, you’ll learn why successfully turning an agency into a product company is not a natural evolution, but a strategic transformation.
Based on hard-earned lessons from the trenches, this session unpacks the most common traps: building too custom, too technical, too slow, and with too little focus — while underestimating the financial reality of product development. You will discover why a crystal-clear product vision and a sharply defined Ideal Customer Profile matter far more than feature lists.

I will walk through the critical journey from founding to Product-Market Fit, with a spotlight on the often misunderstood “”Unlock Growth”” phase — where Go-to-Market strategy, value frameworks, and sales playbooks make or break success.

Finally, I’ll explore how agencies should organize themselves, separate product from project work, and avoid the costly mistake of scaling too soon. By the end, you’ll have a clear playbook for whether — and how — your agency should build a product.”

In this talk, Aurelio explores where agencies can create the most value in a world where websites are cheaper and easier than ever to produce. As vibecoding turns more people into “web developers”, he argues that the real opportunity is not just in building sites quickly, but in keeping them running, improving and maintained over time. The cheaper a website is to create, the more costly it can become to manage, and that opens the door for agencies to build stronger recurring revenue through care plans and long-term support.

He also looks at why making knowledge more accessible does not weaken agencies, but often strengthens them. More clients can now attempt things themselves, but that often leads them back to the providers they trust when they realise their own time is more valuable than the effort of figuring it all out alone. In a world where information is abundant, trust becomes the thing people are really paying for.

Finally, Aurelio makes the case that automation is only as powerful as the expertise behind it. If an agency’s craft is solid, automation can multiply its output, margins and impact. If it is not, it simply scales weak work faster. This is a talk about why genuine expertise matters more, not less, in an AI-driven industry, and how agencies that combine real skill with the right automation will be the ones that grow.

Every project sits somewhere between “fast turnaround” and “fully custom” – and AI is changing what’s possible at both ends. This session walks through a practical agency workflow where Brizy AI handles the quick wins, and Figma’s AI-powered design tools feed seamlessly into Brizy for more involved builds. One workflow, adaptable to any brief.