Writing for Humans and Robots: New Rules of Content Style

Maddy Osman shares battle-tested lessons learned for creating consistent, high-quality content at scale. Developing a proprietary style guide that bridges the gap between what humans want to read and how robots process information is what made it possible to scale The Blogsmith to a team of 25+.

If your team hasn’t yet established baseline style rules, you won’t want to miss this actionable session.

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Maddy Osman: The Blogsmith

Maddy Osman operates The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, and Sprout Social. Maddy’s background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands with their target audiences online.

Having trouble connecting? Try these options:

Usually, connectivity issues are a result of improper set up of the microphone and the camera on your device and browser. Follow these steps to get this sorted:

Option 1: Check the 2 Connection Buttons (mic/camera) Within the Video Window:

MAke sure your microphone and camera are turned on from the icons. If you still can’t speak or broadcast video, click the little arrow icons to choose a different min/camera from your device.

OR

Option 2: Check the Sound and Video Settings Within the Browser:

In the address bar within your browser (Where the link to the page sits. Above this window).

  • Click the microphone or camera icon (on the right-hand side of the address bar).
    Make sure you’re allowing the camera and microphone to work and choose the relevant mic and camera inputs from the list.
  • Within the same URL bar, on the left side, click the padlock icon and make sure sound and video are allowed on this website.

Then, refresh the page.

OR

Option 3: Visit The Hangout Lounge for Further Assistance

If you’re still having issues connecting, please visit the Hangout Lounge and post a comment in the Chat. Someone from the team will help you.