Writing for Humans and Robots: New Rules of Content Style

Maddy Osman shares battle-tested lessons learned for creating consistent, high-quality content at scale. Developing a proprietary style guide that bridges the gap between what humans want to read and how robots process information is what made it possible to scale The Blogsmith to a team of 25+.

If your team hasn’t yet established baseline style rules, you won’t want to miss this actionable session.

Maddy Osman: The Blogsmith

Maddy Osman operates The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, and Sprout Social. Maddy’s background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands with their target audiences online.

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