The Web Shop That Generated 350% ROI – Why and How Accessibility Pays Off
A supermarket invested 35,000 in a webshop created with online accessibility in mind. It resulted in 13 million GBP additional annual revenue.
Adding accessible design and coding to your agency stack pays off, in more than one way. When you have seen my presentation, you will have a set of winning arguments towards your customers as to why your higher rate due to including accessibility is actually profitable to them.
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Anne-Mieke Bovelett: Accessibility & Possibility Advocate
Anne-Mieke Bovelett runs an internationally focused web agency in Düsseldorf (Germany). She’s a passionate accessibility advocate. One of her favourite things in life is teaching web designers how to convert an inaccessible design to accessible profitable design, torching all myths around accessibility..