How Finding a Niche Saved My Sanity, And My Agency.
Saying yes to everything can look like growth, right up until your agency starts running you. Soren Jensen from WPJointly will share how narrowing his agency to non-profits helped him escape chaotic projects, unstable income, and endless custom expectations. The lesson is not “pick any niche”; it’s how focus can change sales, delivery, client relationships, and even open the door to product income. If your pipeline feels busy but brittle, this talk gives you a calmer model to steal from.