Assess, Design, Implement: How Websites Reflect Brand

Learn how to build a website that reflects the client’s brand with Roberta Morris, a Brand and Design leader with 20+ years of experience. A website doesn’t just convey information, it needs to stand out. We’ll break down how a strong brand can be used as a differentiator in a sea of sameness.

💡We have a common structure for building websites that emphasizes function for our users, but as designers we need to bridge function and feeling. How do people feel when they visit a website? We’ll walk through the elements of brand that make websites unique, approachable, and meaningful.

Roberta Morris: Creative Director

Roberta Morris (‘Berta) is a Creative Director who helps organizations brand and promote their products in a consistent and thoughtful way. She finds that the best branding happens when clients feel heard throughout the creative process.

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Huge thank you to all the speakers, sponsors, partners, and of course, 10,567 of you incredible attendees! 
This was a brilliant week and we’re humbled to be able to deliver quality content to thousands of our peers year after year!

If you want to dive into all the mind-blowing advice that 40+ experts have shared on our stage, please support the summit and power up your upcoming year with our All Access Pass and get LIFETIME access to all 40+ hours of the sessions.

Having trouble connecting? Try these options:

Usually, connectivity issues are a result of improper set up of the microphone and the camera on your device and browser. Follow these steps to get this sorted:

Option 1: Check the 2 Connection Buttons (mic/camera) Within the Video Window:

MAke sure your microphone and camera are turned on from the icons. If you still can’t speak or broadcast video, click the little arrow icons to choose a different min/camera from your device.


Option 2: Check the Sound and Video Settings Within the Browser:

In the address bar within your browser (Where the link to the page sits. Above this window).

  • Click the microphone or camera icon (on the right-hand side of the address bar).
    Make sure you’re allowing the camera and microphone to work and choose the relevant mic and camera inputs from the list.
  • Within the same URL bar, on the left side, click the padlock icon and make sure sound and video are allowed on this website.

Then, refresh the page.


Option 3: Visit The Hangout Lounge for Further Assistance

If you’re still having issues connecting, please visit the Hangout Lounge and post a comment in the Chat. Someone from the team will help you.