5 Common Ecommerce Checkout Mistakes And Strategies To Avoid Them
Many ecommerce stores don’t realize it, but the checkout is the single most important element of an online buyer’s journey.
Most ecommerce platforms spend very little time improving and optimizing their native checkout, resulting in merchants accepting lower conversion rates, weaker average order values, and higher checkout abandonment rates than they should.
By having a better understanding of what helps buyers convert, you can close your leaky funnels and increase your profits overnight.
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Matt Wiese: Head of Sales at Rally
At Rally, Matt’s focus is primarily merchant success. By providing merchants with a high-performing, optimized checkout, with post purchase offers included, they can boost conversions and increase AOV simultaneously, resulting in a huge revenue boost.