What’s in it for Atarim to put this event together?

We’ve told a much-condensed version of the story of the Summit here – why and how it came into being in the deep, dark depths of covid-addled Spring 2020. The world going into lockdown completely turned our plans – and those of many other businesses in the space – upside down.

It left us needing a new way to communicate with potential customers, now that live events were off the cards, and we also wanted to help the community keep in touch, businesses stay in business and everyone stay positive – and so, the Summit was born! 

I’m not sure at that point that we realised how big it would become, and that 4 years later we would still be running the event annually, but though the world is (mostly) back to normal, there is still such strong and growing demand for this virtual event, we’ve kept it going. 

What’s in it for us? The event is free, with only the Backstage Pass being an optional upgrade for those it’s suitable for, so it’s clearly not about the money! But of course we get to continue to establish ourselves in the space, make contacts at fantastic businesses, and reach thousands of potential new customers, so it’s not entirely selfless! 

But honestly? We just really enjoy it! Coordinating industry leaders, finding great talks for agency owners and freelancers, and of course all the fun of the event itself. We’re lucky to have so many warm, wonderful, witty people in our space, and we always have a great time with them – whether at live events or virtual summits. Long may it continue!