Why A Website Doesn’t End With The Website
Websites have a job to do – whether they’re powering a brand of five employees or an enterprise of ten thousand. Sites need to be fast, secure and scalable. They need to convert visitors into leads and leads into customers.
They need to connect to the wealth of other tools and software your clients are using. In short, a website doesn’t end with the website. Miriam Schwab from Strattic and Greg Karelitz from HubSpot discuss frequent challenges facing agencies and the power of static hosting and cloud-based CRM to set your clients (and you) up for success.
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Greg Karelitz & Miriam Schwab: Director of Partnerships, HubSpot & Co-Founder, Strattic
After years of dealing with the ongoing struggle of keeping client sites secure and performant at her agency, Miriam realized that these issues could be solved in a radical way by converting the sites to a static, Jamstack architecture, and founded Strattic – an end-to-end static hosting solution for WordPress websites. Greg is the Director of Platform Partnerships at HubSpot and works with 1,000+ software companies to help them build high-quality integrations with HubSpot.